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Facts and Figures

Bet you didn't know

  • -  Older people own 75% of the wealth in the EU and account for 50% of   consumer spending.
  • -  Older customers (65+) in Ireland have a revenue declared annual income of over €6.5 billion.
  • -  Older consumers will double in number in the next 30 years, and those over 80 will quadruple.
  • -  Older people are loyal customers and outspend younger shoppers.
  • -  Older customers not only spend locally and have a lot of purchasing power, but also have the time to shop.
  • -  50% of all toys are bought by grandparents.
  • -  Over 50’s take on average almost three trips a year in Ireland, staying three nights away.
  • -  Favourite brands are Guinness, Aldi, Apple, Dunnes Stores and Toyota.